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Case study · 04 / 06

Blauverde

ClientBlauverde
RoleArt direction, design, development
ServicesBranding & web design
Timeline3 months
Year2023
FIG. 1 · Brand photography direction for Blauverde, 2023
SEC. 01 The brief

Blauverde was struggling to attract and retain customers: an outdated, non-responsive website that didn't align with their brand identity was costing them both.

The goal was a modern, visually appealing site that reflected the brand and delivered a seamless experience: responsive, easy to navigate, and optimized for search to improve their online visibility.

SEC. 02 Approach

I ran the project end to end across art direction, design, and development: rebuilding the visual identity into a site with complete e-commerce functionality, one that was visually strong while staying true to the owner's vision for the brand and presenting the products transparently and professionally.

SEC. 03 Outcome
+85%organic traffic & engagement after redesign
3months, brief to launch
1complete e-commerce build

After the redesign, organic traffic and customer engagement rose by 85%. The site now carries the brand the way the owner always saw it.

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