Understanding the brief
Held discovery and planning sessions to define goals, target users, and the platform's value proposition: democratizing asset rental for individuals and small businesses, a seamless experience across devices, and a scalable MVP focused on booking, listing, and messaging.
Designing with purpose
Developed concepts rooted in simplicity, clarity, and flexibility, drawing on expectations set by e-commerce and social platforms, known pain points in existing rental services, and accessibility best practices. Early sketches emphasized visual hierarchy, modular asset display, and a dashboard built for users with minimal tech experience.
Functional features
Designed modals that surface key actions without page reloads, streamlined the listing flow to cut time-to-publish, introduced personalized marketplaces so users could skip building their own sites, and added real-time messaging for trust between parties.
Prototyping & feedback loop
Progressed from low-fidelity wireframes to high-fidelity prototypes. Testing surfaced navigation overload and heavy reliance on search, which drove a search-first redesign, tooltips, and homepage simplification. Iterations were informed by small business owners, observational testing, and rental industry advisors.
Brand alignment & finalization
Aligned the UI with Lendus' mission: a friendly, minimal design system with clean typography, imagery focused on industrial and small business assets, and unified iconography and colour across the platform.
Production coordination
Implemented scalable frontend systems: modular components for future features, responsive layouts for desktop and mobile, and backend-ready flows for booking, messaging, and asset management.
Delivery & debut
Launched the MVP with a simplified listing and booking flow, a search-first UI, and profile dashboards with messaging, introduced through a soft launch.